Benni Pops vs Fronen · Bay Area shelf head-to-head
Benni Pops and Fronen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fronen carries more Brand PowerFronen is in more Bay Area grocersFronen fields the deeper lineupBenni Pops sits further up the premium end
Benni Pops
Fronen
14
brand power
31
3
products
13
2
categories
2
2
subcategories
3
1
grocers
7
$1.09
avg price
$7.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Benni Pops▭ Fronen
Distribution · 30% of score4·29
B
F
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Benni Pops
only Fronen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Benni Pops · 0
no exclusive doors — everywhere Benni Pops is, Fronen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Benni Pops · Fronen