Berri Lyte vs Trace Minerals · Bay Area shelf head-to-head
Berri Lyte and Trace Minerals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trace Minerals carries more Brand PowerTrace Minerals is in more Bay Area grocers
Berri Lyte
Trace Minerals
19
brand power
34
3
products
5
2
categories
3
2
grocers
3
$6.97
avg price
$24.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berri Lyte▭ Trace Minerals
Distribution · 30% of score8·13
B
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berri Lyte
no top category Trace Minerals doesn’t also play in.
only Trace Minerals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berri Lyte · 1
only Trace Minerals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berri Lyte · Trace Minerals
