Berruto vs Rummo · Bay Area shelf head-to-head
Berruto and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineup
Berruto
Rummo
9
brand power
51
2
products
29
1
categories
2
2
subcategories
15
1
grocers
15
$4.94
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berruto▭ Rummo
Distribution · 30% of score4·63
B
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berruto
no top category Rummo doesn’t also play in.
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berruto · Rummo