Better Butter vs Land O Lakes · Bay Area shelf head-to-head
Better Butter and Land O Lakes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Land O Lakes carries more Brand PowerLand O Lakes is in more Bay Area grocersLand O Lakes fields the deeper lineupBetter Butter sits further up the premium end
Better Butter
Land O Lakes
19
brand power
39
5
products
17
1
categories
5
1
subcategories
6
5
grocers
9
$1.82
price per oz
62.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Butter▭ Land O Lakes
Distribution · 30% of score21·38
B
L
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Butter
no top category Land O Lakes doesn’t also play in.
only Land O Lakes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Better Butter · 2
only Land O Lakes · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Butter · Land O Lakes
