Better Oats vs Mccann's · Bay Area shelf head-to-head
Better Oats and Mccann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccann's carries more Brand PowerMccann's is in more Bay Area grocersMccann's sits further up the premium end
Better Oats
Mccann's
11
brand power
29
5
products
6
3
categories
2
3
subcategories
3
5
grocers
13
5.0¢
price per oz
40.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Oats▭ Mccann's
Distribution · 30% of score21·54
B
M
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Oats
only Mccann's
no top category Better Oats doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Better Oats · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Oats · Mccann's
