Better Sour vs Joyride · Bay Area shelf head-to-head
Better Sour and Joyride, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyride carries more Brand PowerJoyride is in more Bay Area grocersJoyride fields the deeper lineup
Better Sour
Joyride
15
brand power
25
4
products
9
1
categories
1
2
subcategories
4
3
grocers
5
$2.63
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Sour▭ Joyride
Distribution · 30% of score13·21
J
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Sour
no top category Joyride doesn’t also play in.
only Joyride
no top category Better Sour doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Better Sour · 2
only Joyride · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Sour · Joyride
