Better Sour vs Yum Earth · Bay Area shelf head-to-head
Better Sour and Yum Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yum Earth carries more Brand PowerYum Earth is in more Bay Area grocersYum Earth fields the deeper lineupBetter Sour sits further up the premium end
Better Sour
Yum Earth
15
brand power
27
4
products
9
1
categories
2
2
subcategories
6
3
grocers
4
$2.63
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Sour▭ Yum Earth
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Sour
no top category Yum Earth doesn’t also play in.
only Yum Earth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Better Sour · 2
only Yum Earth · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Sour · Yum Earth
