Beyond Good vs Free2b · Bay Area shelf head-to-head
Beyond Good and Free2b, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Good carries more Brand PowerBeyond Good is in more Bay Area grocersBeyond Good fields the deeper lineupFree2b sits further up the premium end
Beyond Good
Free2b
44
brand power
21
18
products
8
5
categories
1
13
grocers
3
$3.60
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Good▭ Free2b
Distribution · 30% of score54·13
F
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beyond Good
only Free2b
no top category Beyond Good doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Good · Free2b
