Bezi vs Karoun · Bay Area shelf head-to-head
Bezi and Karoun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karoun is in more Bay Area grocersKaroun fields the deeper lineupBezi sits further up the premium end
Bezi
Karoun
42
brand power
38
4
products
8
1
categories
4
1
subcategories
6
4
grocers
9
$1.15
price per oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bezi▭ Karoun
Distribution · 30% of score17·38
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bezi
no top category Karoun doesn’t also play in.
only Karoun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bezi · Karoun
