Bianco Dinapoli vs Ciao Pappy · Bay Area shelf head-to-head
Bianco Dinapoli and Ciao Pappy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupCiao Pappy sits further up the premium end
Bianco Dinapoli
Ciao Pappy
48
brand power
24
19
products
8
2
categories
1
5
subcategories
2
14
grocers
6
35.6¢
price per oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ Ciao Pappy
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bianco Dinapoli
only Ciao Pappy
no top category Bianco Dinapoli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · Ciao Pappy
