Bianco Dinapoli vs Ro*tel · Bay Area shelf head-to-head
Bianco Dinapoli and Ro*tel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupRo*tel sits further up the premium end
Bianco Dinapoli
Ro*tel
48
brand power
22
19
products
6
2
categories
1
5
subcategories
1
14
grocers
8
35.6¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bianco Dinapoli▭ Ro*tel
Distribution · 30% of score58·33
R
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bianco Dinapoli
only Ro*tel
no top category Bianco Dinapoli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bianco Dinapoli · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bianco Dinapoli · Ro*tel
