Biena vs Ashapops · Bay Area shelf head-to-head
Biena and Ashapops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersAshapops sits further up the premium end
Biena
Ashapops
37
brand power
25
10
products
9
1
categories
1
13
grocers
8
$1.32
price per oz
$7.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Ashapops
Distribution · 30% of score54·33
A
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Ashapops doesn’t also play in.
only Ashapops
no top category Biena doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Ashapops