Biena vs Pipcorn · Bay Area shelf head-to-head
Biena and Pipcorn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineup
Biena
Pipcorn
37
brand power
10
10
products
2
1
categories
1
13
grocers
2
$6.85
avg price
$4.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ Pipcorn
Distribution · 30% of score54·8
P
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category Pipcorn doesn’t also play in.
only Pipcorn
no top category Biena doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · Pipcorn