Biena vs The Only Bean · Bay Area shelf head-to-head
Biena and The Only Bean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena carries more Brand PowerBiena is in more Bay Area grocersBiena fields the deeper lineupThe Only Bean sits further up the premium end
Biena
The Only Bean
37
brand power
14
10
products
4
1
categories
1
13
grocers
2
$1.32
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biena▭ The Only Bean
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biena
no top category The Only Bean doesn’t also play in.
only The Only Bean
no top category Biena doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biena · The Only Bean
