Big League Chew vs Mentos · Bay Area shelf head-to-head
Big League Chew and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Big League Chew
Mentos
0
brand power
35
2
products
17
1
categories
2
1
subcategories
3
1
grocers
9
$2.19
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big League Chew▭ Mentos
Distribution · 30% of score4·38
B
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big League Chew
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big League Chew · 0
no exclusive doors — everywhere Big League Chew is, Mentos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big League Chew · Mentos