Big Mountain Foods vs Morinaga Mori-nu · Bay Area shelf head-to-head
Big Mountain Foods and Morinaga Mori-nu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morinaga Mori-nu is in more Bay Area grocersBig Mountain Foods sits further up the premium end
Big Mountain Foods
Morinaga Mori-nu
27
brand power
27
5
products
6
3
categories
1
5
grocers
9
76.9¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Mountain Foods▭ Morinaga Mori-nu
Distribution · 30% of score21·38
M
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Mountain Foods
only Morinaga Mori-nu
no top category Big Mountain Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Mountain Foods · 2
only Morinaga Mori-nu · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Mountain Foods · Morinaga Mori-nu
