Big Spoon Roasters vs Philosopher Foods · Bay Area shelf head-to-head
Big Spoon Roasters and Philosopher Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Spoon Roasters carries more Brand PowerPhilosopher Foods is in more Bay Area grocersBig Spoon Roasters fields the deeper lineupPhilosopher Foods sits further up the premium end
Big Spoon Roasters
Philosopher Foods
32
brand power
24
21
products
12
3
categories
1
7
subcategories
1
6
grocers
7
$1.36
price per oz
$2.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Spoon Roasters▭ Philosopher Foods
Distribution · 30% of score25·29
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Spoon Roasters
only Philosopher Foods
no top category Big Spoon Roasters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Big Spoon Roasters · 3
only Philosopher Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Spoon Roasters · Philosopher Foods
