Big Spoon Roasters vs Sweet Ella's · Bay Area shelf head-to-head
Big Spoon Roasters and Sweet Ella's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Spoon Roasters
only Sweet Ella's
no top category Big Spoon Roasters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sweet Ella's is, Big Spoon Roasters is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Spoon Roasters · Sweet Ella's