Bigelow vs Stash · Bay Area shelf head-to-head
Bigelow and Stash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow fields the deeper lineup
Bigelow
Stash
45
brand power
43
59
products
31
1
categories
1
5
subcategories
7
13
grocers
13
25.0¢
price per item
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Stash
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Stash doesn’t also play in.
only Stash
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Stash
