Bigelow vs Taylors Of Harrogate · Bay Area shelf head-to-head
Bigelow and Taylors Of Harrogate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate is in more Bay Area grocersBigelow fields the deeper lineup
Bigelow
Taylors Of Harrogate
45
brand power
48
59
products
30
1
categories
2
5
subcategories
4
13
grocers
15
25.0¢
price per item
19.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Taylors Of Harrogate
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Taylors Of Harrogate doesn’t also play in.
only Taylors Of Harrogate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Taylors Of Harrogate
