Bigelow vs Tazo Tea · Bay Area shelf head-to-head
Bigelow and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow fields the deeper lineup
Bigelow
Tazo Tea
45
brand power
45
59
products
32
1
categories
2
5
subcategories
9
13
grocers
13
25.0¢
price per item
40.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Tazo Tea
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Tazo Tea
