Bigelow vs Twinings · Bay Area shelf head-to-head
Bigelow and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings is in more Bay Area grocersBigelow fields the deeper lineupTwinings sits further up the premium end
Bigelow
Twinings
45
brand power
47
59
products
54
1
categories
1
5
subcategories
6
13
grocers
14
25.0¢
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Twinings
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Twinings doesn’t also play in.
only Twinings
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Twinings
