Bigelow vs Yogi Tea · Bay Area shelf head-to-head
Bigelow and Yogi Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yogi Tea carries more Brand PowerYogi Tea is in more Bay Area grocersBigelow fields the deeper lineupYogi Tea sits further up the premium end
Bigelow
Yogi Tea
45
brand power
52
59
products
46
1
categories
1
5
subcategories
4
13
grocers
18
25.0¢
price per item
39.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Yogi Tea
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Yogi Tea doesn’t also play in.
only Yogi Tea
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bigelow · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Yogi Tea
