Bilinski's vs Hill's Premium Meats · Bay Area shelf head-to-head
Bilinski's and Hill's Premium Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bilinski's carries more Brand PowerBilinski's is in more Bay Area grocersBilinski's fields the deeper lineup
Bilinski's
Hill's Premium Meats
30
brand power
20
11
products
6
1
categories
2
4
subcategories
4
6
grocers
2
$9.88
avg price
$9.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bilinski's▭ Hill's Premium Meats
Distribution · 30% of score25·8
H
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bilinski's
no top category Hill's Premium Meats doesn’t also play in.
only Hill's Premium Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bilinski's · 5
only Hill's Premium Meats · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bilinski's · Hill's Premium Meats
