Bilinski's vs Lottie's Meats · Bay Area shelf head-to-head
Bilinski's and Lottie's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bilinski's carries more Brand PowerBilinski's is in more Bay Area grocersBilinski's fields the deeper lineup
Bilinski's
Lottie's Meats
30
brand power
24
11
products
8
1
categories
2
4
subcategories
4
6
grocers
5
85.3¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bilinski's▭ Lottie's Meats
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bilinski's
no top category Lottie's Meats doesn’t also play in.
only Lottie's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lottie's Meats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bilinski's · Lottie's Meats