Binggrae vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
Binggrae and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosa Brothers Milk Co. carries more Brand PowerRosa Brothers Milk Co. is in more Bay Area grocersRosa Brothers Milk Co. fields the deeper lineup
Binggrae
Rosa Brothers Milk Co.
25
brand power
43
7
products
26
5
categories
5
6
subcategories
10
3
grocers
6
$9.23
avg price
$6.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Binggrae▭ Rosa Brothers Milk Co.
Distribution · 30% of score13·25
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Binggrae
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Binggrae · 2
only Rosa Brothers Milk Co. · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Binggrae · Rosa Brothers Milk Co.