Birch Benders vs Evergreen Frozen Waffles · Bay Area shelf head-to-head
Birch Benders and Evergreen Frozen Waffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineup
Birch Benders
Evergreen Frozen Waffles
52
brand power
12
17
products
2
4
categories
1
17
grocers
1
$8.49
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Evergreen Frozen Waffles
Distribution · 30% of score71·4
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Evergreen Frozen Waffles
no top category Birch Benders doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Evergreen Frozen Waffles
