Birch Benders vs Hidden Foods Co. · Bay Area shelf head-to-head
Birch Benders and Hidden Foods Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineup
Birch Benders
Hidden Foods Co.
52
brand power
0
17
products
2
4
categories
1
17
grocers
1
$8.49
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birch Benders▭ Hidden Foods Co.
Distribution · 30% of score71·4
H
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birch Benders
only Hidden Foods Co.
no top category Birch Benders doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birch Benders · Hidden Foods Co.