Bird's vs Simply Desserts · Bay Area shelf head-to-head
Bird's and Simply Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Desserts carries more Brand PowerSimply Desserts is in more Bay Area grocersSimply Desserts fields the deeper lineupSimply Desserts sits further up the premium end
Bird's
Simply Desserts
12
brand power
31
2
products
9
1
categories
2
2
grocers
7
$7.12
avg price
$3.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bird's▭ Simply Desserts
Distribution · 30% of score8·29
B
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bird's
no top category Simply Desserts doesn’t also play in.
only Simply Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bird's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bird's · Simply Desserts