Biscoff vs Matt's Bakery · Bay Area shelf head-to-head
Biscoff and Matt's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineup
Biscoff
Matt's Bakery
35
brand power
14
10
products
4
2
categories
1
3
subcategories
2
11
grocers
2
$6.24
avg price
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscoff▭ Matt's Bakery
Distribution · 30% of score46·8
M
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
only Matt's Bakery
no top category Biscoff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscoff · Matt's Bakery
