Biscoff vs Meiji · Bay Area shelf head-to-head
Biscoff and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff is in more Bay Area grocersMeiji fields the deeper lineupMeiji sits further up the premium end
Biscoff
Meiji
35
brand power
35
10
products
13
2
categories
2
3
subcategories
3
11
grocers
9
50.8¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscoff▭ Meiji
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
only Meiji
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Biscoff · 4
only Meiji · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscoff · Meiji
