Biscoff vs Murray Sugar Free · Bay Area shelf head-to-head
Biscoff and Murray Sugar Free, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineup
Biscoff
Murray Sugar Free
35
brand power
10
10
products
2
2
categories
1
3
subcategories
1
11
grocers
3
50.8¢
price per oz
65.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscoff▭ Murray Sugar Free
Distribution · 30% of score46·13
M
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
only Murray Sugar Free
no top category Biscoff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscoff · Murray Sugar Free