Biscoff vs Nonni's · Bay Area shelf head-to-head
Biscoff and Nonni's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocers
Biscoff
Nonni's
35
brand power
20
10
products
9
2
categories
1
3
subcategories
3
11
grocers
6
50.8¢
price per oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscoff▭ Nonni's
Distribution · 30% of score46·25
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
only Nonni's
no top category Biscoff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscoff · Nonni's
