Biscotti Tsoungari vs Meiji · Bay Area shelf head-to-head
Biscotti Tsoungari and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Meiji carries more Brand PowerMeiji is in more Bay Area grocersMeiji fields the deeper lineup
Biscotti Tsoungari
Meiji
10
brand power
35
3
products
13
1
categories
2
1
subcategories
3
1
grocers
9
$5.86
avg price
$4.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscotti Tsoungari▭ Meiji
Distribution · 30% of score4·38
B
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscotti Tsoungari
no top category Meiji doesn’t also play in.
only Meiji
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscotti Tsoungari · 0
no exclusive doors — everywhere Biscotti Tsoungari is, Meiji is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscotti Tsoungari · Meiji