Bjorn Qorn vs Pop Secret · Bay Area shelf head-to-head
Bjorn Qorn and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bjorn Qorn sits further up the premium end
Bjorn Qorn
Pop Secret
25
brand power
25
9
products
8
2
categories
1
6
grocers
6
$2.40
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bjorn Qorn▭ Pop Secret
Distribution · 30% of score25·25
B
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bjorn Qorn
only Pop Secret
no top category Bjorn Qorn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bjorn Qorn · Pop Secret