Bjorn Qorn vs Skinnypop · Bay Area shelf head-to-head
Bjorn Qorn and Skinnypop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineupBjorn Qorn sits further up the premium end
Bjorn Qorn
Skinnypop
25
brand power
50
9
products
21
2
categories
2
6
grocers
15
$2.40
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bjorn Qorn▭ Skinnypop
Distribution · 30% of score25·63
B
S
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score53·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bjorn Qorn
no top category Skinnypop doesn’t also play in.
only Skinnypop
no top category Bjorn Qorn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bjorn Qorn · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bjorn Qorn · Skinnypop
