Black Kassel vs Busseto Foods · Bay Area shelf head-to-head
Black Kassel and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineup
Black Kassel
Busseto Foods
11
brand power
47
3
products
22
1
categories
6
1
grocers
10
$9.32
avg price
$9.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Black Kassel▭ Busseto Foods
Distribution · 30% of score4·42
B
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Black Kassel
no top category Busseto Foods doesn’t also play in.
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Black Kassel · 0
no exclusive doors — everywhere Black Kassel is, Busseto Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Black Kassel · Busseto Foods