Bloom Nutrition vs Red Bull · Bay Area shelf head-to-head
Bloom Nutrition and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineupRed Bull sits further up the premium end
Bloom Nutrition
Red Bull
27
brand power
57
10
products
46
2
categories
1
4
grocers
14
30.0¢
price per fl oz
41.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom Nutrition▭ Red Bull
Distribution · 30% of score17·58
B
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom Nutrition
only Red Bull
no top category Bloom Nutrition doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom Nutrition · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom Nutrition · Red Bull
