Bloom Pop vs Poppi · Bay Area shelf head-to-head
Bloom Pop and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Bloom Pop
Poppi
12
brand power
60
3
products
54
1
categories
2
1
subcategories
3
2
grocers
19
$2.22
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom Pop▭ Poppi
Distribution · 30% of score8·79
B
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom Pop
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bloom Pop · 0
no exclusive doors — everywhere Bloom Pop is, Poppi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom Pop · Poppi
