Bloom vs Bloom Nutrition · Bay Area shelf head-to-head
Bloom and Bloom Nutrition, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bloom Nutrition carries more Brand PowerBloom is in more Bay Area grocersBloom Nutrition fields the deeper lineupBloom Nutrition sits further up the premium end
Bloom
Bloom Nutrition
18
brand power
27
5
products
10
3
categories
2
5
grocers
4
$14.48
avg price
$9.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom▭ Bloom Nutrition
Distribution · 30% of score21·17
B
B
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom
only Bloom Nutrition
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom · 2
only Bloom Nutrition · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom · Bloom Nutrition
