Bloom vs Ghost · Bay Area shelf head-to-head
Bloom and Ghost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghost carries more Brand PowerGhost fields the deeper lineup
Bloom
Ghost
18
brand power
27
5
products
12
3
categories
2
5
grocers
5
$14.48
avg price
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom▭ Ghost
Distribution · 30% of score21·21
B
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom
only Ghost
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom · 1
only Ghost · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom · Ghost
