Bloom vs Rockstar · Bay Area shelf head-to-head
Bloom and Rockstar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rockstar carries more Brand PowerRockstar is in more Bay Area grocersRockstar fields the deeper lineup
Bloom
Rockstar
18
brand power
26
5
products
16
3
categories
1
5
grocers
7
$14.48
avg price
$3.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bloom▭ Rockstar
Distribution · 30% of score21·29
B
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bloom
only Rockstar
no top category Bloom doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bloom · 1
only Rockstar · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bloom · Rockstar
