Blue Diamond vs Ella's Flats All Seed Savory Crisps · Bay Area shelf head-to-head
Blue Diamond and Ella's Flats All Seed Savory Crisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupElla's Flats All Seed Savory Crisps sits further up the premium end
Blue Diamond
Ella's Flats All Seed Savory Crisps
50
brand power
26
43
products
5
3
categories
2
14
grocers
10
$1.35
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Ella's Flats All Seed Savory Crisps
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Ella's Flats All Seed Savory Crisps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Ella's Flats All Seed Savory Crisps
