Blue Diamond vs Spirit Almond · Bay Area shelf head-to-head
Blue Diamond and Spirit Almond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupSpirit Almond sits further up the premium end
Blue Diamond
Spirit Almond
50
brand power
22
43
products
13
3
categories
1
14
grocers
1
$1.35
price per oz
$2.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Spirit Almond
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Spirit Almond
no top category Blue Diamond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Spirit Almond
