Boca vs Actual Veggies · Bay Area shelf head-to-head
Boca and Actual Veggies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Actual Veggies carries more Brand PowerActual Veggies is in more Bay Area grocersActual Veggies fields the deeper lineupActual Veggies sits further up the premium end
Boca
Actual Veggies
20
brand power
35
4
products
12
1
categories
2
7
grocers
8
$6.99
avg price
$8.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boca▭ Actual Veggies
Distribution · 30% of score29·33
B
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boca
no top category Actual Veggies doesn’t also play in.
only Actual Veggies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Actual Veggies · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boca · Actual Veggies
