Boca vs Dr. Praeger's · Bay Area shelf head-to-head
Boca and Dr. Praeger's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's carries more Brand PowerDr. Praeger's is in more Bay Area grocersDr. Praeger's fields the deeper lineup
Boca
Dr. Praeger's
20
brand power
39
4
products
12
1
categories
2
7
grocers
13
$1.75
price per item
$2.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boca▭ Dr. Praeger's
Distribution · 30% of score29·54
B
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boca
no top category Dr. Praeger's doesn’t also play in.
only Dr. Praeger's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boca · 2
only Dr. Praeger's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boca · Dr. Praeger's
