Bokksu vs Talatta · Bay Area shelf head-to-head
Bokksu and Talatta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talatta carries more Brand PowerTalatta is in more Bay Area grocersTalatta fields the deeper lineupTalatta sits further up the premium end
Bokksu
Talatta
9
brand power
31
2
products
5
1
categories
2
1
grocers
12
$16.49
avg price
$5.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bokksu▭ Talatta
Distribution · 30% of score4·50
B
T
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bokksu
no top category Talatta doesn’t also play in.
only Talatta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bokksu · Talatta