Bold Rock vs Salt Point · Bay Area shelf head-to-head
Bold Rock and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point carries more Brand PowerSalt Point is in more Bay Area grocersSalt Point fields the deeper lineup
Bold Rock
Salt Point
19
brand power
27
4
products
7
2
categories
3
3
subcategories
3
1
grocers
2
$18.74
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bold Rock▭ Salt Point
Distribution · 30% of score4·8
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bold Rock
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bold Rock · 1
only Salt Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bold Rock · Salt Point