Bonafide Provisions vs Aneto · Bay Area shelf head-to-head
Bonafide Provisions and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerAneto is in more Bay Area grocersBonafide Provisions fields the deeper lineupAneto sits further up the premium end
Bonafide Provisions
Aneto
63
brand power
41
13
products
7
3
categories
3
4
subcategories
3
11
grocers
12
31.5¢
price per fl oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonafide Provisions▭ Aneto
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks2 vs 1 SKUs
2% of shelf
only Bonafide Provisions
only Aneto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonafide Provisions · 4
only Aneto · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonafide Provisions · Aneto
