Bonbon vs Jelly Belly · Bay Area shelf head-to-head
Bonbon and Jelly Belly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jelly Belly carries more Brand PowerJelly Belly is in more Bay Area grocersJelly Belly fields the deeper lineup
Bonbon
Jelly Belly
13
brand power
20
5
products
51
1
categories
2
3
subcategories
6
1
grocers
5
$1.72
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonbon▭ Jelly Belly
Distribution · 30% of score4·21
J
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonbon
no top category Jelly Belly doesn’t also play in.
only Jelly Belly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonbon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonbon · Jelly Belly